How to Use CoSchedule

How to Use CoSchedule

Alright guys, I have officially found the glory land in CoSchedule.

For three years, I have consistently struggled with promoting posts after I’ve already published them.

Generally I’ll post a few links on Twitter, and then die at how tedious scheduling follow-ups can be in Tweetdeck or HootSuite.

I don’t want to spend half an hour copy and pasting 140 characters worth of post teaser into the same box a thousand times. I don’t want to sit there and manually plan out a year’s worth of “hey, remember this post?” tweets.

Here’s what I do want: I wanna write. I want to work towards something bigger, and not have to worry about the little things I can automate.

Since stumbling back into blogland last December, I’ve spent some time researching the most popular scheduling tools, like HootSuite (tedious), Edgar (EXPENSIVE) and Buffer (no thank you.)

Here’s what I’ve discovered: While there is no perfect solution, CoSchedule comes pretty damned close.

There were three main components I was looking for in a scheduling tool:

Ease of use. I didn’t want to deal with an outdated interface, or have to read a bunch of help articles just to get the service set up.

Integration. After recently switching back to WordPress, I knew I wanted something that would work alongside it, not against. I also didn’t want to have to visit a second website every time I wanted to schedule my social media.

Cohesiveness. One thing that was a major frustration to me was having to create each draft individually while using services like HootSuite. With CoSchedule, as soon as I finish my post, I can click a few times and schedule months and months worth of tweets and Facebook posts. That’s it 👌

ANYWAYS, now we’ve established CoSchedule is the shit.

Here’s how to use it:

How to Set up CoSchedule

First, you need to set up your CoSchedule account. To do this, visit the official CoSchedule homepage, and proceed to their sign up form. It’s super simple: you just need your name, email, and a password.

CoSchedule offers a free two week trial. After that, you can either pay the full monthly price ($15), use referral codes to get discounts, or write a blog post (like this one!) to save on your yearly cost.

How to Set up CoSchedule

Their sign up process makes it really, really easy to integrate the service with your existing WordPress installation. You can simply proceed through each step, most of which include a video tutorial if you need it, until you’re set up and ready to go.

How to Set up CoSchedule

This is what CoSchedule looks like once it’s integrated with your WordPress site. It’s super easily accessible through the left hand menu of your WordPress menu:

How to Set up CoSchedule

Look how nice that is!

How to Set up CoSchedule

If you prefer to use CoSchedule right from their homepage, that’s an option too! Here’s a screenshot from their website that shows you what their dashboard looks like once you’ve got everything set up and fully rolling out.

How to Set up CoSchedule

Aaaand lastly, here’s my favorite thing about CoSchedule. This bitch shows you exactly what your tweet is going to look like once it goes live! That is some no-fucking-around publishing, guys.

So there’s my love letter to CoSchedule! Happy Valentines Day to us all 😍

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The Pinterest Project: Optimizing Boards and Tailwind

Optimizing Pinterest board and Using Tailwind

Missed a previous post in the Pinterest Project series?

It’s been a little less than a month since I started optimizing my Pinterest account, but I’ve already seen some results that I think are worth documenting.

Optimizing Pinterest Boards and Using Tailwind: Results Post 1

I clocked in at 387 followers at the end of December. Approximately one month later, while I’m writing this post on the last day of January, I hit 400 followers. That’s a net gain of +13 new followers with very little time investment.

Want to know what I’ve done so far? Keep reading below!

Added descriptions to every board

This one is still a work in progress, mainly because it’s so tedious.

Board descriptions appear at the top of every board, between the title and where your pins appear. Let’s be real: nobody reads this information, at least in the area it is displayed.

To take advantage of this real estate, I decided to put my inner search optimization expert to the test. I opened an incognito window in Chrome, and began to search for keywords specific to each board, like so:

Screen Shot 2016-01-31 at 11.19.50 PM

After getting a better idea of what people were looking for in relation to my board topic, I then created a list of keyword rich terms to enter into my board description. It isn’t pretty, but it works:

Screen Shot 2016-01-31 at 11.20.54 PM

You can see what this looks like in action on my blogging board.

Started a Tailwind trial account

I wasn’t going to start using a pin scheduler until I had a better handle on my shit, but after stumbling across a few different blog posts, I decided to try one out.

Buffer, BoardBooster and Tailwind seemed to be the big three. After doing a little research on each, including reading this case study on BoardBooster, I decided to go with Tailwind.

So far Tailwind has been a fuckin’ slice, and I can’t wait to continue using it in the future.

Fought with graphics optimization

After moving this blog from Blogger back to WordPress, I decided to delete the posts I previously pinned, and create fresh graphics to go with my pretty and newly formatted posts.

Which seemed like a good idea, in theory, until this was the result:

Screen Shot 2016-01-29 at 4.43.07 PM

Thanks, Pinterest. It looks like I’m reading this pin graphic through a foggy window. You can see what that graphic should look like in this post.

After some Googling and tinkering around in Photoshop, I learned that Pinterest does a shitty job of optimizing graphics, and there’s no real way to get around it.

Instead, Pinterest “friendly” images are the way to go – and I put “friendly” in quotes because honestly, they still look like shit once pinned.

To keep it “friendly,” make sure you:

  • Stay away from graphics that are highly vectorized
  • Don’t use a lot of shadowed text
  • Take advantage of light, bright backgrounds that are also a solid color
  • Use photos that are already textured, so the graininess blends in a bit

In the end, I pinned that post with this alternate graphic, because the petals of the flower diffuse the graininess that Pinterest’s kindergarten level optimization creates.

Enabled rich pins

So I’m a dummy and thought I enabled rich pins a thousand years ago, but it turns out all I actually did was verify my site.

After enabling rich pins, all of the content pinned from my domain now looks very fancy and official, like this:

Screen Shot 2016-01-31 at 11.39.21 PM

Created a board just for my blog

I’m honestly not sure how much of a difference this will make, but I created a board just for my blog posts, and set it as the first board you see on my profile.

So, that’s it for January! In the time it’s taken me to write this post (aka one episode of The Simpsons), I’ve also gained one new follower, bringing my total for this installment of the Pinterest Project up to +14 new followers!

In March I’m going to continue concentrating on pinning new content (instead of re-pinning things other Pinterest users have pinned), and try a few other optimization techniques that I will (obviously) document.

Comment with your Pinterest account below! Maybe we can be friends 🤓

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